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Monday, March 29, 2010

The new ICICI bank ad

Folks watching the new ICICI bank ad will be wondering as to how user friendly the bank is!!! Well let me tell you a fact! Not too recently I was there seeking to draw and send a Demand draft to Mumbai for Rs.200/- The dude at the counter said that amounts below rs.500/- is not allowed for demand draft. Why should waste an extra rs.300/- for a D.D to Mumbai I ask him. He feigned ignorance and refused to comment nor answer. Imagine the plight of villagers and uneducated people going there. This happened to an educated man like me. That is why I mentioned the new ad being aired recently as to how customer friendly they are??!! A woman with a hyperactive kid fooling around and bank official empathizing with her 'I too have a four year old' or the official helping an old woman, having a nice chat till the closing hours. Mind you these people have little tolerance for elderly persons let alone finding time to chat with them like they show in the ad. The ad is highly misleading, inappropriate and irrelevant.

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