The sun direct HD ad

This new ad focuses on the aspect of high definition viewing. Nowadays every body has got an LCD, the less fortunate ones 'the kalaignar tv'. So, why not try the high definition offered by sun direct. Even tatasky only offers Tatasky+  not high definition mind you. In the near future all CPU's will be connected to LCD's via HDMI. The cable operator has to bow out.  He will operate among the masses who have kalaignar tv and are not worried about channel reception and quality and of course low operator charges.  If this facility is available why not try it at the earliest?  The ad is simply fantastic with the bored and frustrated wife asking her husband to get up and help her.  Upon seeing the telly she is dumb struck, awed and delighted.  So, what is the purpose in having an LCD without an high definition DTH?